Meet Baby Boomer Woman Judith Sherven

by Anne Holmes on September 15, 2009

As promised, I’m featuring another boomer woman so we can see what’s on the hearts and minds of our generation. Judith is my friend who has a tremendous heart which is why I recommend her online conference for those who are interested in Soft Selling. She and her husband teach how to sell even if it’s not your favorite part of being in business. They help you understand the hearts of your audience. You can learn more at this link.

And now for her interview:

· Using one paragraph, tell us a bit about yourself?

Along with my husband Jim Sniechowski, PhD we’ve gone from 17 years as psychotherapists and best selling relationship authors now being the authors of #1 bestseller The Heart Of Marketing-Love Your Customers and They Will Love You Back (Morgan James Publishing, 2009).

Getting into Internet marketing less than 5 years ago – in our early 60s, with no knowledge of marketing, selling, or Internet technology, we had an enormously steep learning curve (which we’re still on!). And we’ve found our way into the leadership for what we call the Soft Sell Marketing movement, now producing the “Bridging Heart and Marketing” conferences, and running our Soft Sell Marketers Association. We are committed to inspiring soul-based entrepreneurs to enjoy a new way of marketing with love and empathy. We teach how to market from the heart including the inspiration, motivation, and practical how-to techniques for Selling As Spiritual Service.

And – with several successful careers behind me, this is the only one that touches me to the core – and makes me get teary when speaking to and for service-providers who so need and want what we provide!

· Tell us about your family; married, divorced, children, grands, boomerangs or parents living with you, etc.

· Jim and I met on a blind date 22 years ago, married 13 months later, and have never looked back – it’s been and continues to be the deepest, most wonderful life together (no matter the many, many challenges we’ve gone through), even though on paper neither one of us were great marriage candidates. Jim had been divorced twice and I’d never been married. Meeting at our age, we chose not to have children and began working together even before we were married.

· What is your favorite childhood memory that is reminiscent of growing up in the 50s, 60s or 70s?

· I pretty much by-passed adolescence, and was totally “sprouted”  – in every direction (height, breasts and hips) at twelve – and looked about 18. So, growing up in Los Angeles, I began modeling and acting in television commercials doing small roles in TV shows like “Ozzie and Harriet,” “My Three Sons,” “Star Trek,” “I Dream of Jeanie,” and many others instead of baby sitting. It was very exciting!

· What qualities do you have that speak of our generation of women?

Our generation of women are the first that have truly seized the personal power they were born with AND developed their lives far beyond what they were socialized to expect. And since I started working in Junior High and have changed my career several times, growing myself far, far, far beyond the lower middle-class family I came from – that fits for me totally.

· What inspires you?

Always, always – no matter whether I was working as a clinical psychologist or now as an Internet marketing trainer and speaker, promoting Soft Sell Marketing and our “Bridging Heart and Marketing” conferences – my inspiration is to help people grow beyond their conditioned ideas of who they are – AND who others are. Jim and I call it “Overcoming the Fear of Being Fabulous.”

· What brings you the most pleasure in midlife?

All the quiet, intimate time Jim and I get to share, the rich connections with our Soft Sell Marketers Association members, speaking from the platform or on our teleseminars about any area of our expertise, and bringing in a spiritual dimension to marketing so that selling is understood as spiritual service.

· Do you have any interesting hobbies?

Jim and I love to dance – especially down and dirty!

Do you have a favorite book or movie? If so, tell us why it’s your favorite.

Love “The Notebook” and “Bucket List” because these films touch down into the rich heart of what it means to be human.

· Do you travel and if so, who are your favorite travel partners and where do you like to go?

· We’ve traveled a great deal and love it! LOVE IT! The less predictable and modernized the better.

· Do you practice preventive medicine? Please elaborate.

As much as possible – yes! I avoid prescription drugs as much as possible and take supplements daily as well as exercise. AND I don’t expect to get sick – and don’t. BTW – had cataract surgery recently and it is a miracle!

What do you stress about?

All that I still don’t know re computer technology and growing our business.

Is it important for you to retain your youthful looks, and if so, to what degree are you willing to go?

Yes – but not to any extreme. I’ve enjoyed my white hair since I was in my thirties and plan to have a face lift in the next 5 years.

Have you re-invented yourself, and if so, how?

I’ve covered that already – model – actress – psychologist – author – speaker – marketer.

Do you plan to retire?

Not until the equipment won’t work anymore – LOL

Are you doing anything to GO Green?

I only use natural cleaning products and buy organic as much as possible

Do you still have unfulfilled dreams, and are you doing anything to accomplish them?

I’m pretty sure there are still some pretty large dreams looming around to be discovered  – but couldn’t spell them out now.

How do you make a difference in the lives of others, your community, your world?

I’ve pretty much covered this –

Who has had the biggest influence on your life and why?

My husband Jim – because he has the largest mind and heart of anyone I’ve ever known – and accepts and loves me with all my peculiarities.

If you were to have a personal mission statement, what would it be? Feel free to be as serious or fun as you choose.

To figure out (for myself and everyone else) as best as possible what’s the very best way to be here in these bodies and on this planet.

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