NABBW Columnist - Eldercare

Name: Barbara Friesner
Title: Generational Coach
Expertise: Eldercare
Web Site: http://www.agewiseliving.com
Email: Barbara@agewiseliving.com
Bio: Barbara Friesner is the country's leading Generational Coach and an expert on issues affecting Seniors and their families. She has been interviewed for Advising Boomers magazine, featured on NY1 TV's Focus on Seniors and Coping with Caregiving on wsRadio. She has also been quoted in newspapers and magazines across the country and her articles have been published in the CAPSule, the Children of Aging Parent's newsletter.

Barbara's company is AgeWiseLiving? which she started as a result of being the care manager for her grandmother for many years and now for her mother (who has dementia). As a Generational Coach, Barbara helps her clients ? primarily Baby Boomer women ? resolve their eldercare issues by choice rather than crisis.

Barbara is an Adjunct Professor at Cornell University where she created and teaches ?Seniors Housing Management? for Cornell's School of Hotel Administration and holds an MBA from Boston University. She is also a speaker & seminar leader. In addition to presenting her own seminars to hundreds of groups across the country, she has been a presenter at the Alzheimer's Foundation of America Annual Conference, the Ithaca College Gerontology Institute Annual Conference, the Assisted Living Federation of America's (ALFA) National Convention, the National Council on the Aging (NCOA), to name a few. For more information about Barbara, please go to www.AgeWiseLiving.com.

Welcome to the Sandwich Generation
By Barbara Friesner

First we couldn’t have any.
Then we could have it all. 
Then we realized we didn’t want it all. 
So how come we’re still doing it all – and feeling guilty about it to boot!?

Welcome to the “Sandwich Generation”!
So much has been written lately about the “Sandwich Generation” – those caring for both their children and their aging parents. It’s an important subject, especially because, while Baby Boomer men are also members of the sandwich generation, the overwhelming impact is on Baby Boomer women.

Why are women bearing the brunt of eldercare? Because we’re a product of our parent’s generational expectations and they expect us – their daughters (and daughters-in-law) – to be their caregivers. For them, it’s our job . . . it’s simply “what is”.

Why do we feel guilty? Because while most people think of Baby Boomers in terms of the independence and equality of the ‘60’s, our parent’s generational expectations were instilled in us during our formative years, long before the advent of the Women’s Movement – expectations which continue to be reinforced at every turn with pictures and articles about a women’s role and responsibility as the caregiver.

What can we do? For one thing, we can begin by educating. Educating your employers and co-workers (men as well as women) on the financial impact to business. For example, that according to a 1999 national MetLife survey:
    •      U.S. businesses lose $11.4 to $29 billion per year due to caregiving and recent estimates are that 69% to 83% of family or informal caregivers are women.
    •     The cost to businesses to replace women caregivers who quit their jobs because of their caregiving responsibilities has been estimated at $3.3 billion.
    •      Absenteeism among women caregivers due to caregiving responsibilities costs businesses almost $270 million.
    •      82% of working caregivers came into work late or left early as a result of their caregiving
    •      The cost to businesses because of partial absenteeism (e. g., extended lunch breaks, leaving work early or arriving late) due to women’s caregiving has been estimated at $327 million. Caregiving-related workday interruptions add another $3.8 billion

Educating your husbands, brothers, and male friends on the financial and quality-of-life impact eldercare has on the family. For example, that:
    •      According to results from a 1994–1995 study, the odds of women spousal caregivers retiring are more than five times that of non-caregivers (and women who provide assistance to multiple family members or friends have 50% higher odds of retiring than non-caregiving women), thus reducing the current and future income and benefits upon which the family depends.
    •      Women who can’t retire are left to cope to the best of their financial and emotional abilities – often at a substantial cost to both the caregiver and the family’s long-term mental, physical, and emotional health.
    •     Eldercare is expensive, not only in terms of income but also expenses for such things as prescription medications, safety equipment (such as installing safety bars or a wheelchair ramp), or purchasing consumable supplies (such as disposable undergarments) – further impacting the family budget and stressing the relationship.

And educating your parents. Help them understand that, although you want to do what you can,
    •     The reality of your life is different from their generational expectations – that you also have the day-to-day responsibility of family and jobs
    •      And that their sons should be allowed to help with the caregiving, too.

Visit Barbara at http://www.agewiseliving.com

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